A refresh of the music – for the first time in 10 years – involved a live orchestra recording new arrangements at Abbey Road Studios in London, while the characters within the app are now more animated than before. The King team went out of its way, for example, to form a meticulous explanation for why Sonic the Hedgehog would appear in its world, for example.įor the 10th anniversary, Candy Crush is celebrating within and without the app itself. That and the fact the organization was the first gaming organization to sign up to the IAB UK’s Gold Standard.īeyond advertising, Candy Crush is also demonstrating that brands can get involved with games beyond just sticking a video ad between levels. Those gaming communities, which have existed around King’s properties since it was building games for Facebook, are part and parcel of why advertisers are attracted to mobile titles. Green says these updates have kept the community strong, and specifically cites some of the fan-run Wikis as being proof points for the scale of engagement that users have with the game. A huge amount of effort goes into keeping the candy fresh. While the core experience changes iteratively, with the introduction of new levels and icons, there ’s a consistent sense of novelty for the players. He believes that the longevity of the title can be chalked up to the constant updates. Todd Green is general manager of Candy Crush.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |